Carrefour - Everyone's a Belgétarian
Six target audiences, one brand story.
For Carrefour, we helped develop the “Tous Belgétariens” (Everyone’s a Belgétarian) campaign, which presented one clear challenge: how do you create content that appeals to very different target audiences without compromising the brand’s style?
We developed a casting and production strategy centered around six personas: senior, parent, student, diversity, cool, and classic. Six sets, six target audiences, all shot in a single day with a compact, experienced crew and well-oiled equipment.
Client: Carrefour
Lead Agency: Demonstr8
Production: Spaakgebek
Year: 2024
The result?
OOH
Styling, makeup, photography, and lighting ensured that each scene had its own distinct identity, while maintaining a consistent look and feel. By also using video lighting, we gave the campaign a fresh, accessible, yet high-quality look.
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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