Visibility and impact through words and images.

People often only give your outdoor or print campaign a second’s attention. That’s why we focus on clear copy, strong compositions, and campaigns that are instantly recognizable.

But a billboard along the highway serves a different purpose than a DOOH screen in a retail setting or a point-of-sale display right before a purchase.

As a strategic creative partner, we deliver results in every setting.

How do you create an outdoor or print campaign?

Physical media is often part of a larger strategy, as campaigns frequently extend from the online world to the streets.

First, we’ll look at where people will see your message.
- On the street?
- In stores?
- At events?
- On your way to and from work?
- In a local context?
That environment matters more than you might think. How much time people have to see the message and process it, how eye-catching it needs to be…
An outdoor campaign has only a few seconds to make an impression.
That is why we are looking for:
- one clear idea
- strong visual recognition
- copy that works right away
Spaakgebek not only Spaakgebek with the concept, but also with the implementation.
Among other things, we make
- posters and campaign images
- flyers and printed materials
- trade show and event signage
- POS materials
- stickers and promotions
- branded installations
- mobile campaigns
- …
Outdoor and print advertising are most effective when they are integrated with the rest of the campaign.
That is why we also offer our input on:
- QR integrations
- social extensions
- video formats
- audio/radio
- event content
- and online distribution in conjunction with the in-store campaign.
In this way, a single image is not an endpoint, but a gateway to the bigger story.