McArthurGlen Paris-Giverny
Seasonal campaigns for luxury retail.
For McArthurGlen Paris-Giverny, we develop campaigns throughout the year that are tailored to the different phases of the retail season.
From sales seasons and Black Friday to holiday campaigns and new collections: each season has its own atmosphere, message, and visual identity, all while maintaining the brand’s recognizability.
By intelligently coordinating video, audio, and outdoor elements, we create a single, consistent narrative across all touchpoints.
Client: McArthurGlen Paris-Giverny
Agency: Spaakgebek
Year:2024–2025–2026
The result?
TV / OLV / BVOD
We create video content that brings the McArthurGlen experience to life on screen.
From branding campaigns to seasonal activations: each video combines atmosphere, storytelling, and commercial impact within the same recognizable campaign identity.
Here are a few examples:
RADIO & ONLINE AUDIO
Audio creates a sense of familiarity, frequency, and atmosphere.
From radio spots to online audio, we develop campaigns that reinforce the McArthurGlen brand experience through sound: elegant, clear, and instantly recognizable.
Here are a few examples:
OUTDOOR & PRINT
Outdoor and print media translate the campaign into powerful visual statements that immediately catch the eye.
From DOOH and billboards to print and retail signage: every design maintains the same look and campaign identity, adapted to the format and environment.
Here are a few examples:
A 230-square-meter eye-catcher on Avenue Charles de Gaulle in Paris, visible all the way to La Défense.
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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