McArthurGlen Provence

A retail experience under the Provençal sun.

McArthurGlen operates in several countries and uses centralized campaign concepts that are rolled out across multiple markets.

For McArthurGlen Provence, we adapt those international campaign assets into local DOOH, OOH, and print campaigns.

In doing so, we not only safeguard the brand’s visual identity, but also ensure that each format works optimally within its own context.

From large billboards and digital screens to print materials and retail signage: every element is tailored to the channel, format, and context in which people see the message.

• Agency: Spaakgebek

• Year: 2025 –2026

The result?

OOH

From billboards to posters along major thoroughfares: we ensure that the campaign remains recognizable on a large scale and is as visible as possible to passersby.

Example of an 8-square-meter OOH in Marseille

DOOH

Digital screens demand speed and clarity. We adapt international campaign assets into dynamic formats that are instantly readable and make an impact in busy environments.

Example of a DOOH in Marseille

ADVERTORIALS

In addition to outdoor campaigns, we also adapt international campaign assets for premium print publications and advertorials.

From lifestyle and fashion publications to travel magazines: we ensure that the McArthurGlen Provence brand experience is maintained within the editorial context of each medium.

Sample advertorial for Christmas 2025 in Elle Magazine & Paris Match

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