LEO - Can you guess who the LEO voice belongs to?
A cult classic with a fresh new look
“Leeeeo… Leeeeo… a light waffle with Milka chocolate.”
Everyone knows the iconic jingle that has been etched in our collective memory for decades.
For this campaign, we teamed up with LEO and BUTIK to bring this classic back to life, and the tune was remixed in three musical styles: rock, hip-hop, and EDM.
But who is actually behind that voice?
Client: Mondelēz
Lead Agency: Butik
Production: Spaakgebek
Year: 2023
The result?
OLV / SOCIAL MEDIA
Through short video content and online video formats, we piqued people’s curiosity about the identity of the LEO voice. The combination of recognizable audio and playful visual cues generated high engagement and brand recognition.
RADIO
Audio was at the heart of the campaign. The familiar LEO voice took center stage in radio spots and online audio formats that challenged listeners to guess who was behind the voice.
Music on the website
Visitors could listen to the three remixes in full on leo.be and vote for who they thought the voice belonged to.
Reveal
The climax came in the final phase: the reveal videos finally showed who was behind the voice.
The colors, the sound, and the energy of the teasers all came together in one memorable finale.
And behind the scenes?
We handled every aspect of this production: set construction, props, lighting, casting, vocal and voice recordings, mixing, and editing were all done in our own studios. Our team of DOPs, gaffers, producers, engineers, and editors ensured that visuals, sound, and rhythm came together seamlessly, from the jingle to the reveal.
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