LEO - Sing the Longest LEO
Time, pace, and humor
BUTIK asked us to come up with short, energetic formats for social media, OLV, and radio based on the concept of time, pace, and humor.
The idea was as simple as it was brilliant: using an app, people could sing along to the LEO jingle for as long as possible. The longer they sang, the better their chances of becoming the weekly winner.
The distinctive LEO sound was, of course, the common thread running through everything.
Client: Mondelēz - LEO
Lead Agency: BUTIK
Production: Spaakgebek
Year: 2024
The result?
Social Media & OLV
We created impactful 6-second bumpers for YouTube and OLV, featuring 3D animation and motion effects (growing beard, changing light, time-lapse)
Radio, OLA, and in-store
In addition to the visuals, we also produced the audio and radio spots for national stations, as well as in-store audio. These included catchy radio bumpers, OLA spots, and in-store audio, all featuring the same playful tone.
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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