Adecco - Win a free vacation

A job recruitment campaign with a vacation vibe.

Pivott developed a campaign for Adecco that encouraged job seekers to keep their profiles and résumés up to date.

Anyone who updated their information had a chance to win a free vacation. A simple campaign that turned an administrative task into something to look forward to.

Spaakgebek the production of the radio commercial and helped translate the campaign concept into an audio format that immediately grabs the listener’s attention.

• Client: Adecco

• Lead Agency: Pivott

• Production: Spaakgebek

• Year: 2022

=> https://www.mm.be/news-nl-59125-pivott-opnieuw-aan-de-slag-voor-adecco

=> https://pub.be/nl/adecco-en-pivott-nemen-vliegende-start/

The result?

RADIO & ONLINE AUDIO

The campaign demonstrates how a simple mechanism, combined with an attractive reward, can evolve into a powerful activation strategy.

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