Houra.fr - You won't want to miss it

Struggling with the hassles of shopping.

Houra.fr was once the first online marketplace launched in France in 2000.

To stand out and make a lasting impression, Nalle Sjöblad and Pasi Pauni opted for a sharp, humorous approach when creating their TV commercial.

The scenes depict the struggle with the universally familiar hassles of shopping in large supermarkets.

Think about trying to find the right fruit or vegetable icon, the shopping cart rolling away in the parking lot, or the struggle to climb the stairs with full bags.

This hostile universe is depicted in a visually striking way without dialogue, using single-shot frames that build tension.

This effective humor delivers a powerful message based on a mnemonic device: “Houra.fr, groceries without having to go out.”

• Client: Houra.fr

• Agency: Ici Barbés - Les Présidents (FR)

• Production: Birth (FR)

• Director: Nalle Sjöblad

• Director of Photography: Pasi Pauni FSC

• Executive producer: Spaakgebek

The result?

TV COMMERCIAL / MOVIE THEATER

Spaakgebek all aspects of production in Brussels: location scouting, casting, styling, art direction, and set dressing. We also provided full hospitality services for the international crew.

Directors Cut by Nalle Sjöblad & Pasi Pauni FSC

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