Delhaize - Parking Cup
Can you perform like a top athlete?
At various Delhaize parking lots, visitors had the chance to take on athletic challenges against an unknown top athlete.
First, they had to try to match his performance; then came the big reveal: the identity of the athlete behind the challenge.
The campaign was part of a broader partnership between Delhaize and Decathlon focused on healthy living, exercise, and fun for the whole family.
Client: Delhaize
Lead Agency: Magis
Production: Spaakgebek
Year: 2021
The result?
TEASERS
To build anticipation, we created a series of short teasers featuring the mysterious athlete.
Delhaize Parking Cup Teaser
AFTERMOVIE
We captured the energy, competition, and reactions of the participants in a dynamic aftermovie, showcasing the results of their efforts.
Delhaize Parking Cup Aftermovie
REVEAL VIDEO
The activation was followed by the big reveal.
In the reveal video, participants and viewers discovered who the athlete behind the impressive performances was, giving the campaign a surprising finale!
Reveal: Unknown Athlete at the Delhaize Parking Cup
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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