What if taste became visible?

For the launch of Croky Explosions, Amphion developed a campaign centered on the intense flavor experience of the new chip varieties.

To bring that explosion of flavor to life, the herbs weren’t just displayed—they were literally brought to life to the beat of Netsky’s music.

Spaakgebek a series of high-speed shots showing paprika and curry spices being blown into the air through speakers. The result is an explosion of color, texture, and movement that perfectly captures the energy of the campaign.

Client: Croky
Lead Agency: Amphion
Production: Spaakgebek
Year: 2023

=> https://pub.be/nl/croky-explosions-wordt-een-hit-met-netsky-en-amphion/

=> https://www.mm.be/news-nl-67999-croky-explosions-maakt-een-hit-met-netsky-en-amphion

The result?

HIGH-SPEED VIDEO

Using speakers and high-speed camera work, we brought clouds of spices to life to the beats of Netsky. Paprika and curry are no longer just ingredients, but visual effects that move to the rhythm of the music.

Instead of using digital effects, we chose to create the explosions physically during filming.

This results in organic movements, unexpected details, and a palpable energy that is difficult to replicate digitally.