DELHAIZE - Blind Spot Training
Learning to look can save lives.
Every year, Delhaize organizes blind spot training sessions for schools and businesses to raise awareness among children and adults about the dangers posed by trucks on the road.
During these interactive sessions, participants get a front-row view of what a driver can and cannot see, and learn how important it is to recognize and avoid dangerous situations.
To raise awareness of these training sessions, Spaakgebek developed Spaakgebek awareness campaign in Dutch and French.
Client: Delhaize
Agency & Production: Spaakgebek
Year: 2020
The result?
AWARENESS CAMPAIGN
We created a video so that participants know what to expect from the training and why this experience is so valuable.
The campaign helps raise awareness among schools, businesses, and parents about a risk that is often underestimated.
By literally putting participants in the situation, the message is not only understood but also remembered.
DELHAIZE - Blind Spot Training
DELHAIZE - Formation Blind Spot
And behind the scenes?
We're not sitting still…
Spaakgebek action!
