LEO - Crispy
Five seconds to get you in the mood.
Mondelēz asked BUTIK and SPAAKGEBEK develop a tag-on for the existing LEO TV campaign.
The challenge? To add an extra message in just five seconds without losing the rhythm, humor, or relatability of the original commercial.
Spaakgebek the production of the Dutch- and French-language versions, which were fully aligned with LEO’s existing campaign universe.
Client: Mondelēz - Milka LEO
Lead Agency: Butik
Production: Spaakgebek
Year: 2024
The result?
TV TAG-ON
Short durations require precision. Every second counts, which means that timing, editing, sound design, and copy must be perfectly synchronized to create maximum impact in the shortest possible time.
The tag-on was produced in both Dutch and French.
LEO Crispy - TAGON 5s (US)
LEO Crispy - TAGON 5s FR
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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