e5 - Wardrobe Confessions
Everyone has at least one piece of clothing with a story behind it.
Our wardrobe often says more about us than we realize.
In the "wardrobe confessions" series we developed for e5, Metejoor, Dorien Leyers, Ward Lemmelijn, Virginie Claes, Gunther Neefs, Tine Priem, and Sabine Appelmans candidly share stories about pieces of clothing that are linked to memories, moments, and emotions.
By focusing on authentic testimonials, we created content that feels relatable, human, and shareable.
A warm and authentic approach that perfectly aligns with e5’s family-friendly and approachable brand positioning.
Client: e5
Lead Agency: MAGIS
Production: Spaakgebek
Year: 2023
=> https://www.mm.be/news-nl-66582-e5-in-de-biechtstoel-met-magisagency
=> https://pub.be/nl/e5-kleerkastconfessies-met-magis-agency/
The result?
VIDEO
From special memories to unexpected anecdotes: each episode shows how fashion is often linked to identity, emotions, and life stories.
In addition, the campaign was supplemented with short teasers for Instagram and Facebook.
e5 Wardrobe: Confessions of Metejoor
e5 Wardrobe Confessions by Dorien Leyers
e5 Ward Lemmelijn's Wardrobe Confessions
e5 Wardrobe: Confessions by Günther Neefs
e5 Wardrobe: Confessions by Virginie Claes
e5 Wardrobe: Confessions by Tine Priem
e5 Wardrobe: Confessions by Sabine Appelmans
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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