Lease a bike - #greatminds

Great achievements start with a strong mindset.

For the #greatminds campaign, Lease a Bike brought together some of the biggest names in cycling to address one central question: what drives them to get better every day?

Spaakgebek a series of short video segments based on interviews with Wout van Aert, Jonas Vingegaard, and Marianne Vos. Three athletes with impressive track records, but each with their own story, motivation, and perspective on success.

• Client: Lease a Bike

• Lead Agency: Magis

• Production: Spaakgebek

• Year: 2023

The result?

VIDEO TEASERS & SOCIAL MEDIA CONTENT

Not a traditional campaign, but short and impactful formats offering a personal perspective on ambition, perseverance, and the choices needed to stay at the top.

Each teaser focuses on a single insight or idea, making the content easy to grasp while still feeling authentic.

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