Game Mania / Pop’d - Youniverse
Discover your YOUNIVERSE!
From video games and board games to trading cards and merchandise: every passion has its own community, atmosphere, and identity.
Amphion developed a campaign that highlights these different worlds within GameMania and Pop'd.
Spaakgebek the production and translated the creative concept into four separate videos, each with its own visual style and dynamic.
The challenge was to give each of these different interests its own distinct identity, while still keeping them part of the same universe.
Client: GameMania Pop’d
Lead Agency: Amphion
Production: Spaakgebek
Year: 2023
The result?
ONLINE VIDEO
By planning strategically and bringing together the different elements within a single production approach, we created four distinct videos that still feel like a single, cohesive whole.
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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