Kenvue - Smokers, we'd love to see you
With this campaign, Kenvue took home the top honors, winning both the Consumer and Jury awards for “Most Creative Campaign” at the 2023 BACHI Consumer Healthcare Communication Awards.
Kenvue asked us to develop a META Instant Experience campaign that humorously encourages smokers to quit, with a focus on debunking myths and the tagline “Smoker, We’d Love to See You.”
Together with Kenvue, we wrote the script, selected the right actors, and filmed all the clips over two days
The campaign ran on Facebook, featuring a teaser video that led to a landing page full of information and tips on how to quit smoking from tobacco specialists, doctors, or pharmacists.
Client: Kenvue
Agency: Spaakgebek
Year: 2023
The result?
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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