PHILADELPHIA - Breadwinners
For Philadelphia, Amphion developed a campaign in which a simple sandwich suddenly takes on a personality of its own.
The challenge was to bring a talking slice of bread to life in a believable way. Not entirely digitally, but starting with real footage that was later enhanced with compositing and visual effects.
Spaakgebek the production of all live-action footage and helped find practical solutions to make the concept as realistic as possible.
Client: Philadelphia
Lead Agency: Amphion
Production: Spaakgebek
Year: 2022
The result?
ONLINE VIDEO CAMPAIGN
In addition to the recordings, we also developed a mechanical solution to ensure that the bread bag drops onto the table in a controlled manner.
By creating these effects physically on set as much as possible, the final result is more believable and integrates more seamlessly with the digital effects added later.
And behind the scenes?
We're not sitting still…
Spaakgebek action!
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